Edita Vilkeviciute: Americana Manhasset Fall 2010 Lookbook

| 21 August , 2010 | Reply

Americana Manhasset has flown across the pond from New York to London for their Fall/Winter 2010 Fashion Lookbook entitled “London Calling.” The campaign, photographed and styled by Laspata/DeCaro features editorial models Edita Vilkeviciute and Andrew Cooper.

In the campaign we see the Beatles, the Queen and Winston Churchill making ‘cameo’ appearances.  The fun and cute 30-second promo video below is titled “Chelsea Girl” draws inspiration from the classic British film, “Georgy Girl.”

“The powerful and diverse looks prevalent on the runways provided us with inspiration for Americana Manhasset\’s Fall Book,” said Charles DeCaro. “We envisioned a strong, energetic and creative woman with a confident style all her own. We chose different settings throughout London depending on each look, allowing the fashion and respective designers\’ messages to shine.” From Fendi and Chanel to Tory Burch and Theory, each brand enjoys a unique image that also works as part of the whole.

Chelsea Girl Promo Video:

Located on Long Island\’s beautiful North Shore, Americana Manhasset is 20 miles from Manhattan and 50 miles from the Hamptons.  Lily Donaldson was photographed on a Hawaiian island for their Spring/Summer 2010 lookbook and it was retro-fabulous too!

Next time I’m in Manhattan I’m going to make a trip out to Americana Manhasset, I need to see it!

Via 1 & 2

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