L\’OrÃ©al Paris first launched hair care solution Elvive in May 2007 to enormous success.Â Since launch, L\’OrÃ©al Paris has broadened the Elvive portfolio in a constant pursuit to offer women of the world the very best in customised, tailor-made beauty.Â And now L\’Oreal Paris ELVIVE, the No. 3* in Treatments introduces ELVIVE Deep Repair Treatment Tubes â€“ three deep repair, intensive care treatments in an easy-to-use tube format.
L\’OrÃ©al Paris Elvive& a constant source of innovation
The L\’OrÃ©al Laboratories researched the needs of different hair types to create Elvive, a complete haircare range providing tailor-made technologies for every hair need.Â Now they introduce Elvive Deep Repair Treatment Tubes which offer intensive formulas to target the needs of specific hair types.Â The three Treatment Tubes are rinse-out formulas and come in a convenient, simple-to-use tube dispenser for maximum ease and minimal product wastage.
Three advanced technologies
L\’OrÃ©al Paris is launching three new Elvive Deep Repair Treatment Tubes:
1. Elvive Anti-Breakage Deep Repair Treatment Tube for brittle hair and split-ends
2. Elvive Colour-Protect Deep Repair Treatment Tube for coloured or highlighted hair
3. Elvive Total Repair 5 Deep Repair Treatment Tube for damaged, lifeless and devitalised hair
New L\’OrÃ©al Paris Elvive Anti-Breakage Deep Repair Treatment Tube (200ml)
Hair is under constant threat. Whether it is physical, chemical or environmental, we all expose our hair to potential harm. To help repair brittle hair and split-ends, the new Anti-Breakage Deep Repair Treatment Tube contains Ceramide-Cement, a replica of hair\’s natural cement, which targets damaged areas to fill micro-splits (gaps between hair cuticles) and seal the hair\’s cuticles.Â Damaged, stressed or brittle hair is now protected against outside aggressors and the hair fibre is stronger and more resilient with a smoother, shinier surface.Â Hair is instantly detangled, manageable and strengthened from root to tip!
New L\’OrÃ©al Paris Elvive Colour-Protect Deep Repair Treatment Tube (200ml)
The greatest challenge for coloured hair is to maintain the vibrancy and condition of the colour. External aggressors, such as the sun, pollution and brushing, can adversely effect the longevity and vibrancy of the hair\’s colour leaving it dull and faded.Â To help maintain and enhance coloured hair L\’OrÃ©al Paris, worldwide No 1 in coloured haircare, creates Elvive Colour-Protect Deep Repair Treatment Tube with a Light Reflecting System formula and UV Filter. The Treatment deeply repairs hair fibres and nourishes hair to leave it soft and silky to the touch.Â Hair is instantly detangled, manageable and shines with enhanced colour radiance without being weighed down!
New L\’OrÃ©al Paris Elvive Total Repair 5 Deep Repair Treatment Tube (200ml)
Every day hair is exposed to external aggressors that can weaken and damage theÂ hair beyond its natural deterioration.Â To restore strength and vitality to damaged hair, new Â Elvive Total Repair 5 Deep Repair Treatment Tube helps repairs five hair problems with one solution by reconstituting and restructuring the hair at the cellular level. Its reconstituting formula, withÂ Proâ€‘Keratin and Ceramide, fights against damage, thinning, split-ends, brittleness and dullness. Day after day hair looks totally repaired.
A complete, and truly enjoyable, hair care solution
The L\’OrÃ©al Paris Elvive Deep Repair Treatment Tubes are designed to be used as a complementary product within the Elvive hair care range.Â Super quick and simple to use, they can be used after or instead of a traditional crÃ¨me conditioner depending on your hair\’s needs.Â The formula does not weigh hair down making it ideal for frequent use.Â For optimal results use at least twice weekly.
Just follow a simple three-step routine for beautiful, healthy-looking hair:
1. Cleanse â€“ with an Elvive shampoo to suits your hair\’s needs
2. Nourish â€“ with an Elvive crÃ¨me conditioner to suit your hair\’s needs
3. Treat â€“ with one of the Elvive treatments depending on your specific hair needs
L’OrÃ©al Paris Elvive Anti-Breakage and Colour-Protect Deep Repair Treatment Tubes are available now for NSP $9.95 at selected pharmacies, variety stores and supermarkets. L’OrÃ©al Paris Elvive Total Repair 5 Deep Repair Treatment Tube is available in September 2010.