Juliana Forge is the face of Aussie Beauty Brand Red Earth.Â This 2010 campaign was recently launched in Asia and is the first by its founder, Nick Chadwick (also founder of organic skincare brand Coast to Coast) who recently re-acquired the brand.
Red Earth are currently working hard on a new brand direction and bringing the brand back to its Aussie roots.Â The Red Earth journey started in 1991 in Melbourne with the idea for a range of products that embody the essence of Australia, the brand is now known around the world.
Today, Red Earth\’s main distribution is in Asia (approx 200 stores), with the brand set to relaunch in Australia in 2011.
Red Earth\’s recent homecoming and new brand direction marks another chapter in its journey. Like Australia, Red Earth is a symbol of beauty, purity and adventure. In keeping with its heritage, Red Earth draws inspiration from Australia, an infinite source of passion and beauty.
I’m excited to share this news and am looking forward to their relaunch in 2011.Â For now we can enjoy these divine images of Juliana Forge and if you visit the website: www.redearth.com you can sign up for their newsletter to be kept in the loop on their relaunch.
Courtesy of Red Earth
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