I know this is completely off-topic for us here at Girlie Gossip Files, but I saw Aussie Cricketer Mitchell Johnson up close and personal last week at Hot in the City show at Sydney Fashion Festival and I decided to do a one off men’s post for our enjoyment!
Mitchell has scored two campaigns this Spring/Summer 2010.11 season, 100 years young Betts Shoes have embraced Mitchell as their first ever celebrity face to represent their brand.
Used to wearing his cricket whites and trainers, Mitchell enjoyed his first shoot for Betts and enjoyed a laugh on set with the crew about his new role as a fashion ambassador “I can sometimes dress up nicely and do the right thing- I like to be as comfortable as I can be”
His second campaign is the face of Jockey Underwear (with Giaan Rooney) and the fast bowling super star turns up the temperature in the Jockey Spring Summer 2010 campaign, photographed at Sydney Olympic Park.
The Jockey Men’s range is now available nationally at Myer, David Jones, Rebel Sport & selected specialty retailers and the Spring/Summer Betts Shoes range is available in-store or online: www.betts.com.au.
Now don’t say I don’t do enough for you!
Courtesy of Betts & Jockey
Your Pop Culture Gossip Girl
Category: Ad Campaigns