Erin Heatherton: ROXY California Spring/Summer 2010 Campaign

| 13 September , 2010 | 2 Replies

Victoria’s Secret model Erin Heatherton is the face of Australia’s ROXY California Spring/Summer 2010 campaign, photographed in California by Amanda de Cadenet (Keanu Reeves\’s girlfriend).

The new ROXY CALIFORNIA collection sees the Roxy Girl all grown up and going back to her roots, launching in Australia this September, ROXY CALIFORNIA is embracing the organic natural vibe of Malibu, the glamour of Palm Springs and the colour blast world that is Venice Beach.

Malibu, available now; think country hits coast, crochet & rope detailing, cut outs, embroidered detail, watercolour art, lightweight denim, chambrays, poplins and twills. Prints include lots of beautiful vintage florals, ikat inspired prints, feminine colours of coral, Indian berry, lavender and peppermint.

Palm Springs, hitting our shores this October; imagine old Hollywood glamour, refreshing sunsets, retro influence that takes you from pool to bar & poolside cocktails. Prints are elegant yet fun, gold foil prints, wallpaper inspired prints and tropical florals in grimius blue, sunset pink, sunshine and ocean green.

Venice Beach: A ‘must have\’ in our wardrobe this November; embrace roller skating in vintage 70s influence outfits, festival inspired, unique & daring with animal print one piece, skaters & surfers, oversized abstract prints and relaxed styling. Directional digital prints, racy animal prints, freehand art, mix & clash with poppy colours of metro, Indian berry, ocean green & silver.

The new collections cleverly forge fashion with surfing, coining the term from surf to turf.  Born on the West Coast beaches of the United States, Roxy created the first female board short that has liberated women with its\’ spirit of strength and beauty since 1990.

ROXY CALIFORNIA pieces have started dropping in-stores now, visit Roxy’s website for more info and to find your nearest stockist:

Your Pop Culture Gossip Girl

PS: Remember my preview I gave you last month with in-house model Casey La-Chiusa modeling a new of my favourite pieces from the collection? This is that!

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Comments (2)

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  1. Sassi Sam says:

    I’m sorry I don’t know, but these are Australian only did you ask Roxy here in Australia or overseas?

  2. ben says:

    does anyone know where i can get the two rollerskaters in poster format. I emailed roxy but they said no, so any ideas

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