Eco-Friendly Shoe Range, Naya by Naturalizer arrives on Australian Shores

| 20 September , 2010 | Reply

In a bid to help Australian women flaunt their feet whilst maintaining all-day comfort, Pacific Brands has launched Naya by Naturalizer – a range of eco-friendly footwear developed in line with the ethos that shoes should be beautiful on your feet, soft on your step and gentle on the environment.

The new range launches on the back of recent research conducted by Naya which revealed over 47% of Australian women aged between 30 and 59* sacrifice comfort in order to look good – ultimately forfeiting their wellbeing in the face of fashion.

Throwing a challenge to the fashion cliché ‘no pain, no gain\’, Naya by Naturalizer will be the answer for 86 per cent of Australian women* who believe there is a connection between how comfortable their feet feel and their overall sense of wellbeing – and will prove once and for all that looking good and feeling great can be a reality.

Australian celebrity and fashion icon, Sophie Falkiner, has partnered with Naya to introduce the brand to Australian women.

“I\’ve always loved a good pair of high heels but have often prioritised looking great over the wellbeing of my feet. After having children, my stilettos have become impractical and the beautiful range that Naya has created provides a comfortable alternative without having to sacrifice on style,” she said.

The new range uses soft, breathable leathers made from natural and eco-friendly materials to create an elegant shoe for women who love to look and feel beautiful – ensuring women will never have to choose between what looks good, what feels good and what is good for the earth.

Naya by Naturalizer are available exclusively from selected David Jones, Leisures (NSW), Swank Shoes (NT) & MacKenzies\’s Shoes (SA) and other independent footwear retailers now, ranging from $200 to $250 a pair.

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*About the research
The Naya by Naturalizer Survey was conducted by independent research agency Newspoll in May 2010 by telephone, exploring the experiences and views of over 1,200 women nationally, aged 30 to 59.
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