I was so excited to see my online friend and super duper Sassi supporter Kelly Smith, incredibly gifted fashion illustrator join forces with Portman’s to come up with this gorgeous Spring 2010 fashion campaign called “Birdy & Me.”
Kelly shared with me:
“Collaborating with Portmans has been an amazing experience for me. It’s definitely exciting to work with a company that champions an illustrative approach to a campaign. I don’t think I could be more pleased with how it has all turned out.”
The release says:
The willowy girl depicted in the campaign shows a subtle likeness to any of the industry\’s favourite runway models and wears the Portmans pieces with the same air of nonchalance, giving Birdy & Me for Portmans a romantic, dream-like vibe. The cherry on the top is provided by the fluttering of the tiny birds which seem to be attracted by sweetness of the outfits themselves.
Kelly’s illustrations have been seen in fashion bible Vogue and RUSSH, she takes inspiration from fashion, film and fairytales and brings them to life through traditional and mixed media techniques.
The campaign is romantic and dreamy bringing to life Portman’s 2010 Spring collection that is dominated by loose tailoring, gentle florals and draped ruffles in muted hues of nude mauve and blush.
Birdy & Me for Portmans is on display in-store from September along with the new collection.Â Call 03-9420 0200 or visit www.portmans.com.au for your nearest store.
Your Pop Culture Gossip Girl