Love, Chloé Fragrance is here

| 23 September , 2010 | Reply

The beautiful new fragrance from Coty Love, Chloé is the newest member of the Chloé family of fragrances.  The Love, Chloé fragrance is inspired by the intimacy of the beauty ritual.

Love, Chloé embodies all the olfactory vocabulary of cosmetics, leaving an original mark&.an airy cloud that softens the skin, the signature of a sophisticated finish. A fine, powdery scent, light and sensual with a flowery wake, iridescent and musky with talc and rice.

The love, Chloé bottle is seeped in a nude pink bath, Chloé\’s iconic color, the spray flirts between transparency and metal. A slender silhouette, golden with subtle tones of pink, a delicately engraved name&every detail upholds a taste for refinement, down to the delicate gold chain fastening the cap, a graceful echo of Chloé\’s elegant leather goods.

Composed by perfumers Louise Turner and Nathalie Cetto-Gracia (Givaudan), Love, Chloé follows in the traces of Chloé\’s fragrance history. A tradition of exalting flowers to the pinnacle of stylish chic.

“To reproduce the cult powdery signature, we had to play with the abstract and resist the pitfall of a figurative bouquet” states Louise Turner.

The top note features orange blossom blended with an icy touch of pink pepper. Vivacious. Modern. As invigorating as a quick stride. The fragrance\’s heart note then radiates on the skin. A concentrate of elegance, fusing iris absolute and flower notes blended into an impressionist twist: lilac, hyacinth, wisteria blossom. Mingling poetry into this floral accord, heliotropine, the iconic ingredient used in perfumery for over a century, offers its almond and subtle vanilla tone. Lastly, powdery musks interweave into an immaculate backdrop alongside the talc and rice powder notes designed by the perfumers.

Featuring model Raquel Zimmerman, photographed by Inez & Vindoodh, styled by Joe McKenna and filmed by Roman Coppola.

The Love, Chloé range includes:

  • Love, Chloé Eau de Parfum – 30ml $90, 50ml $130, 100ml $170
  • Love, Chloé Perfumed Body Lotion – 200ml $65
  • Love, Chloé Perfumed Shower Gel – 200ml $55

Behind the Scenes:

Love, Chloé is available now from selected myer, david jones and pharmacies nationally, call 1800 812 663 for your nearest stockist.

This is my new favourite scent, I’m in lurve!

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Category: Beauty, Fragrances

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