Jodhi Meares launches Capsule Designer Range for Tigerlily

| 7 October , 2010 | Reply

This summer sees the launch of the Jodhi Meares for tigerlily collection, a limited edition range of classic swimwear, exquisite silk dresses and pants and stunning summer cover ups.  Launching this month, each style is limited to 50 pieces and the capsule collection is Jodhi\’s personal take on luxury.

Inspired by her much-loved Australian lifestyle and travels to exotic destinations around the globe, each garment provides a piece of Jodhi\’s own distinctive style that ultimately reflects her perfect summer wardrobe. The collection combines her love of swimwear and the beach with a pared-back aesthetic that inspires her take on contemporary fashion.

The glamorous and relaxed style of the 70s was the inspiration behind many of the silhouettes along with the prints and fabrics from old world motifs (evoking memories from her childhood), eastern textiles, French woven stripes found on her travels, modern meshes and digital techniques using natural silks and linen fabrics.

Pania Rose with Jodhi Meares at the launch held last week at Vaucluse 12ft Amateur Sailing Club

Embracing an eclectic mix of fabrics from performance-based neoprene swimwear designed with surfing and paddle boarding in mind Jodhi says:

” I believe looking and feeling glamorous should be effortless so I have designed this range so women instantly feel beautiful.”

The Jodhi Meares for tigerlily Collection is available in selected boutiques and from mid-October, with a price points ranging from RRP$199-$1200, to find your nearest stockist visit

Courtesy of Tigerlily

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