First Look: Katy Perry’s Latex Catsuit Purr Fragrance Campaign

| 15 October , 2010 | 2 Replies

WWD reveals the first look at Katy Perry’s campaign image for her first fragrance, Purr and she doesn’t disappoint.  Photographed by Miles Aldridge wearing a purple and pink latext catsuit (complete with latex tail and black platform stilettos) with requisite hot pink ball of yarn!

The new fragrance bottle is cat-shaped with jeweled eyes, metallic accents and lavender shading and is due for release early November, wonder when it will hit our shelves, will see what I can find out.

WWD reports: Developed with Firmenich, Purr has top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk. Eaux de parfum in three sizes will be sold: 1 oz. for $36, 1.7 oz. for $45 and 3.4 oz. for $65. Ancillaries, including body lotion and bubble bath, are set for a holiday launch.

What do you think?

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Beauty

Comments (2)

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  1. l'artisan says:

    The structure is signed by separate perfumer-composer Olivia Giacobetti that is well-known on her talent for understated, ethereal finishes,
    like vapor of grain and water in particular, although her imaginative array of
    phrase goes beyond that.

    My site – l’artisan

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