Aussie accessories brand Fiorelli has relaunched their label for the Spring/Summer 2010 season with a new look, a new muse, a new product line and a fresh new campaign.
The new look Fiorelli brand has been inspired by a love of art, music, fashion and popular culture and was photographed by Sydney photographer Georges Antoni, styled by Romy Freedman (from Style Me Romy), featuring localÂ model Rosie Tupper, Hair by Renya Xydis and Makeup Noni Smith.
Fiorelli\’s new design details and on trend signature styling is capturing the eye and imagination of style leaders and with a new
direction that targets 18-24 year olds, the young and the young at heart have something to love in the new collection.
Brand Manager for the new Fiorelli, Jane McGrath says: “Our new Fiorelli muse is into fashion, music and popular culture and she is passionate about accessories. Keeping up with the latest trends, friends, festivals, and street style are number one for our girl.”
“This girl has been our inspiration for the reinvention of the brand. We really wanted to use this inspiration to take the product on aÂ journey, for each piece to have a story behind it.”
The new Fiorelli Eyewear collection is available in-stores now, for your nearest stockist contact Sunshades Eyewear â€“ 1300 721 160, for the other Fiorelli Accessory lines call (03) 9902 5555.
Courtesy of Fiorelli
Your Pop Culture Gossip Girl