The 2011 Campari Calendar was unveiled last night (21st October) in Milan Italy, starring Oscar winning actor Benicio Del Toro.
Entitled The Red Affair, the Calendar tells the intriguing story of a charismatic art connoisseur, Del Toro, who receives a mysterious message setting him on a fascinating adventure to discover its meaning, crack a ring of illegal art dealers and rescue a beautiful woman.
Photographed by Michel Comte, the 12th edition Campari has taken inspiration from the power of cinema with The Red Affair seeking to capture the audience through an engaging and intriguing cinematic story told through a series of photographs.
The move from films to a series of stills was a new experience for Benicio Del Toro: “Telling a story through still images was a new challenge for me and required a different approach, playing more to the camera than I would when shooting a movie. What attracted me most to the calendar was The Red Affair’s seductive story, and for me and Michel Comte, it was important to mirror the vibrancy, style and intensity of Campari.”
In its 150th anniversary year Campari has chosen to make a break with more than a decade of tradition by choosing to introduce a male lead to the Campari Calendar for the first time. Del Toro becomes the first ever Campari Man, taking on the lead role previously held by some of the world\’s most beautiful women, including the 2010 star, â€˜Quantum of Solace\’ Bond girl, Olga Kurylenko, Salma Hayek, Eva Mendes and Jessica Alba.
The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.
For more information go to: www.campari.com.
Courtesy of Campari
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