Tommy Hilfiger’s latest fragrance is about to hit Aussie counters, LOUD for her and LOUD for him.Â The new fragrances are very Gen Y focused and are built around a music proposition that also ties into Hilfiger’s Get Loud denim campaign.
The campaign features Daisy Lowe and Josh Beech plus British rock group The Ting Tings creating the theme song, We\’re Not The Same.Â Perfumers Aurelien Guichard and Yann Vasnier created the patchouli and rose-focused fragrances with Loud For Her also including lychee.
LOUD for her is fragile, explosive and tormented, LOUD is a love song amped on adrenaline with an explosive rock and roll rose.
It\’s as if your nose is diving into vibrant plush petals of the flower â€“ an overdose. A flower with sensuality delicate as the lychee note. A
flower with sexy thorns – as the Patchouli adds darkening depth.Â â€¢ It starts out sweetly with its heart on its sleeve â€“ as lychee and a riff on roses gently reel you in. But then a jaded patchouli bassline steals the whole vibe.Â Tender as an acoustic solo, dark as a bitter love song screeched at midnight, LOUD sings straight from the heart.
LOUD for him is volatile, manic and little bit raw, LOUD is a distorted guitar riff that echoes and reverberates. Patchouli plays the lead â€“ but its stormy depth is mashed up with the whisper of a rose. They move in and out of sync until someone hammers the volume. Moody and soulful, tobacco takes over creating aÂ mind blowing track that shoots straight to your soul.
Why am I mentioning LOUD for him, well because I really really like the fragrance and I’ll be wearing it this summer, I like it more than the women’s, it’s really nice to but this one I loved a bit more!
LOUD\’s packaging concept was inspired by the look of vinyl records. The bottle itself looks like a sculptural representation of a record, with intricate detailing on the glass to mimic its grooves. The LOUD logo becomes amplified against the back of the bottle.Â The bottle slides out of a black sleeve, like a vinyl record would, echoing the experience of opening and listening to an album for the first time.
LOUD by Tommy Hilfiger feat. THE TING TINGS:
LOUD Men and LOUD Her EDT both come in three sizes; 25ml RRP$50, 40ml RRP$75, 75ml RRP$105 and launches 15th November 2010 nationally at Myer, David Jones, Perfume Connection and Perfume Empire.
Get your LOUD on!
Courtesy of Tommy Hilfiger
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