Melissa George: The Face of L’Oreal Melbourne Fashion Festival 2011

| 25 November , 2010 | 4 Replies

The 2011 L\’Oréal Melbourne Fashion Festival has revealed Melissa George as the ‘Face of the Festival.\’  Photographed by  photographer Daniela Federici Melissa will also be in attendance at the Festival in March 2011 (14th-20th).

Also announced was that Jefferson Hack will be a special guest at LMFF. Jefferson is the Founder and Editorial Director of Dazed Group. which includes Dazed and Confused and AnOther Magazines.

It was also revealed Alex Perry will show in Melbourne for the first time as part of LMFF.

And finally, the eight finalists for the LMFF Designer Award, presented by Woolmark and supported by Vogue were announced. Congratulations to the following finalists:

  1. Arnsdorf VIC
  2. Bassike NSW
  3. From Britten VIC
  4. Lui Hon VIC
  5. Dress Up VIC
  6. Song for the Mute NSW
  7. Laurence Pasquier NSW
  8. Ellery NSW


The winner will win a $20,000 prize, including $10,000.00 cash and a trip to attend either Premiere Vision (Paris) or Pitti Filati (Florence) as a guest of Woolmark.

Courtesy of LMFF

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Comments (4)

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  1. Kathleen says:

    she looks so great 🙂 Anyone is better then that Lucy Mcintosh who was the face of MSFW, what were they thinking she looked like a poor mans Miranda Kerr. Melissa George looks so elegant, can’t wait until MSFF!!

  2. Sassi Sam says:

    Thanks Jeff … it’s a gorgeous campaign I agree.

  3. love the pics, especially the 4th one… She looks gorgeous. Well done again Sam! I don\’t know where you get your tips from and your sources, but they\’re gold!

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