Wednesday 1 December is World AIDS Day, and we can do our bit by purchasing a gift that gives back.Â Since 1994 The MÂ·AÂ·C AIDS Fund, the philanthropic arm of MÂ·AÂ·C Cosmetics has raised over US$180 million through the sale of Viva Glam products to help men, women and children affected by HIV / AIDS.
Viva Glam lipsticks and lipglass can be purchased all year around, but for the holiday season MÂ·AÂ·C has released three exclusive gift items:
- A Viva Glam Tartan lip bag ($80.00 )
- Tartan Teddy ($48.00 )
- Kids Helping Kids Cards, greeting cards created by children affected by HIV/AIDS ($12.00) .
In Australia, the proceeds of these products will go to several charities including the Bobby Goldsmith Foundation (NSW); the Sydney Children\’s Hospital in support of Camp Goodtime, the national camp for children and families living with HIV; Victorian AIDS Council; Queensland Association of Healthy Communities; and the West Australian AIDS Council; just to name a few.
As the pool of HIV infections in Australia continues to grow by approx 1000 people per year and the rate increasing among heterosexual women, prevention is now more important than ever and we can help people living with HIV/AIDS in our own communities.
On a separate note, MÂ·AÂ·C employees will be volunteering at the organisations listed above on World AIDS Day and the celebs are unplugging their digital life on Wednesday (US time I would assume) to help raise monies.Â The Digital Life Sacrifice event will raise for Alicia Keys charity, Keep a Child Alive and raise awareness for World AIDS Day. The stars will sign back online after the charity has raised $1 million.
Celebs involved in the Digital Life Sacrifice include; Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, and Alicia\’s husband, Swizz Beatz â€” have also filmed “last tweet and testament” videos that show the stars lying in coffins.
“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” Alicia told the Associated Press. (JJ)
You can purchase the Limited Edition Tartan Tale products from MAC Cosmetic counters around the country or visit their online store: www.maccosmetics.com.au.
Your Pop Culture Gossip Girl