As we all heard last week, Speedo has a new brand ambassador in Rachael Finch for their Speedo Summer 2011 collections but what I hadn’t heard is that Australia\’s Next Top Model finalist Sophie Van Den Akker will also feature in the campaign.
“Rachael\’s down to earth personality, active, healthy lifestyle, natural beauty and girl-next-door appeal mean she embodies what the Speedo brand is all about,” says Speedo Marketing Manager, Tiffany Scott, “and we love Sophie\’s high-fashion look.”
Every Speedo collection is designed to cater to Australian\’s who live in the water all summer long, be in at the beach or by the pool â€“ close to home or on holiday. We\’re really proud of the collections we\’ve created for Summer 2011.
Finch says: “I love the way Speedo swimwear captures the vibrant attitudes of Aussies who want to enjoy the water and sunshine we\’re blessed with during a long hot Australian summer – they are such an iconic brand.
“Shooting the Summer \’11 Speedo campaign was a great experience for me and I\’m so thrilled to be working alongside a passionate team. I love the collection; some pieces really encapsulate Australian beaches while others make me feel like I\’m on holiday.
“It\’s a privilege to be working with a brand that has played such a big part of my childhood.”
Sophie Van Den Akker says, “Being chosen to represent such an iconic Australian brand is a great honour. I grew up wearing Speedo swimwear as I\’m sure most Australian\’s did, and I never imagined I would one day get to model in their campaigns.”
The Speedo Summer 2011 campaign was photographed at Bilgola Beach in October 2010 and the new collection will be available from Speedo stores, David Jones, and independent boutiques nationally from July 2011.
Can’t wait to see the new collection.
Courtesy of Speedo
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