At my EstÃ©e Lauder dinner a couple of weeks ago, we learned that a new face would be joining the EstÃ©e Lauder stable and finally it has been revealed as Joan Smalls! She\’ll join Hilary Rhoda,Â Carolyn Murphy,Â Constance Jablonski andÂ Liu Wen.
Joan is clearly making her mark and it’s great that she’s been picked up by EstÃ©e, she said about the new gig for EstÃ©e:
“For me, EstÃ©e Lauder represents real beauty,” she said. “It speaks to every ethnicity and age group.Â I plan to bring [women] confidence, so they accept themselves the way they are. I am looking forward to creating beautiful images and empowering women.”
We will start to see Joan in their campaigns from May of 2011, staring in a global skin care and cosmetics campaigns for the brand and do you notice that the beauty stable is made up of models not celebrities?!!
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- Gucci Spring/Summer 2011 Campaign | Sassi Sam Girlie Gossip Files | 5 January , 2011