Jennifer Lopez: Behind the Scenes for L’Oreal EverSleek Commercial

| 22 December , 2010 | Reply

It was recently announced that by L’Oreal Paris that Jennifer Lopez is their newest ambassador and here are some behind the scenes pics and video on the set of her photoshoot for L’Oreal Paris EverSleek!  Apparently EverSleek is a new line hair products designed to smooth our tresses!

“We are more than excited to announce this new partnership with the sublime, iconic and multi-talented Jennifer Lopez”, declares Cyril Chapuy, Global Brand President, L\’Oréal Paris. “Women everywhere admire not only Jennifer\’s beauty but also her charisma and her commitment. We are honored to welcome her to our amazing roster of spokes­people that represents in all its diversity, the beauty of today\’s woman. Jennifer will be the face of upcoming product innovations in makeup and hair care, as first campaigns.”

“Having used L\’Oréal Paris products most of my life, I\’m excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere,” says Jennifer Lopez. “I\’ve always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman\’s worth.”

“Jennifer\’s talent and accomplishments span across many industries,” says Karen T. Fondu, President of L\’Oréal Paris USA. “Coupled with her obvious beauty, she is a modern role model for women and truly embodies the spirit of the L\’Oréal Paris philosophy, ‘Because You\’re Worth It.\’ We are delighted to welcome Jennifer into the L\’Oréal Paris dis­tinguished group of spokespeople.”

Behind the Scenes Video:

Jennifer Lopez joins the prestigious list of spokespeople for L\’Oréal Paris including Milla Jovovich, Patrick Dempsey, Rachel Weisz, Beyoncé Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, Freida Pinto and Gerard Butler.

Courtesy of L’Oreal

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