Ron Howard\’s daughter Bryce Dallas Howard is the face of Kate Spade\’s Spring/Summer 2011 ad campaign, it marks the first time Kate Spade has ever used a celebrity in their advertising in 18 years.
Bryce Dallas Howard, also happens to be a brand devotee saying: “The Kate Spade offer came up and I kind of lost my mind. There\’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas&since I was 15 or 16,” said Howard. “It represents a lifestyle that I always really loved.&It\’s my first experience [in an ad campaign]. But I wouldn\’t have been good otherwise.&It just would have been obvious if I weren\’t into the brand.”
We can look forward to seeing Howard in head-to-toe Kate Spade in playful poses on roller skates, riding a bike and shouting into a bullhorn. “It was so much fun, it was all the things that I like to do: bike riding, a lot of dancing, hopping around, being playful and fun, and nothing felt at all staged,” Howard insisted.
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Category: Ad Campaigns