Tamara Mellon: Jimmy Choo Parfums Campaign

| 4 January , 2011 | Reply

Here’s the first look of Tamara Mellon for her new endeavour, Jimmy Choo Parfums, photographed by Inez & Vinoodh.  After 15 years in the shoe world, the new fragrance will be available exclusively at Saks Fifth Avenue.

The fragrance is called ‘Jimmy Choo’: “We’ve transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us,” Tamara Mellon, co-founder and chief creative officer of Jimmy Choo, told WWD at a London event to launch the fragrance. “Fragrance is such an important accessory for women — I think it will have a very broad reach. Our customer is every woman.”

The fragrance was three years in the making and was created by Olivier Polge of International Flavors & Fragrances, and it’s a fruity chypre with green top notes, as well as exotic tiger orchid, sweet toffee and Indonesian patchouli notes.

As a teenager Mellon’s favourite fragrances included Opium and Anaïs Anaïs: “I love the smell of green fresh notes, they’re in the top notes of our fragrance. I like things that are sensual, so that’s how we came in with the patchouli.”

“We wanted to create something that was an object of desire, that you would be proud to have on show,” said Mellon of the Murano-glass-inspired perfume bottle. She has a history of using the Italian material for chandeliers in some of the first Jimmy Choo stores.

More fragrances are possible in the next three years …

Jimmy Choo fragrance (US$95) will be available exclusively at Saks Fifth Avenue January 15th.


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Category: Ad Campaigns, Beauty, Fragrances

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