Leighton Meester: Missoni Spring/Summer 2011 Campaign

| 12 January , 2011 | 1 Reply

Leighton Meester has popped up in the Missoni Spring/Summer 2011 Campaign, photographed by Juergen Teller, we see Leighton joining the the Missoni Family in the “Family & Friends” Campaign.  Leighton is also the face of their “Eyewear” campaign.

The new Missoni SS2011 Campaign focuses on the trans-generational spirit of Missoni style and the multi-cultural vision seen in the SS2011 Collection.  The campaign includes not only the Missoni Family of Tai and Rosita, Vittorio, Luca and Angela, Margherita, Francesco, Teresa, Ottavio, Marco and Jennifer, but also a large group of acquaintances and friends of different ages, personalities of the social and creative international scene such as Leighton Meester, Camilla Al Fayed, Eugenie Niarchos, Jasmine Guinness, Lissy von Thurn und Taxis, Tatiana Santo Domingo, Victoria Fernandez, Joan Burnstein, extraordinary artists and collectors such as Sir Peter Blake and James Brett, past and present top models like Andrea and Charlotte Dellal, Jade Parfitt, Jaquetta Wheeler.

As Angela Missoni explains, “we were inspired by ‘St.Pepper Lovely Hearts Club Band’, by that record cover conceived by the great British pop artist Peter Blake. A work that, in my opinion, perfectly summarizes the spirit of our collection, its playful shapes, ‘cut out’ and silhouetted against space. I have therefore asked the great artist to realize a big collage of portraits for our campaign. And, to my great joy, he accepted.” (Italian Vogue)

Very interesting and I’m not sure I like it, I think it’s one of those campaigns that will grow on you and this is why I always like to find out the ‘story’ behind campaigns and collections, it usually makes much more sense than just looking at the one dimension of the image only.

What do you think of the campaign?

flashbang @ tfs

Your Pop Culture Gossip Girl

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