FIRST PICS: Gwyneth Paltrow for Baume & Mercier, Geneva Switzerland

| 18 January , 2011 | 1 Reply

Gwyneth Paltrow has been welcomed into the Swiss family of Baume & Mercier as an ambassador and to celebrate the start of a new chapter in its history, the Maison d\’Horlogerie held a launch event on January 17th in Geneva, Switzerland at the Salon International de la Haute Horlogerie (SIHH) with Gwyneth in attendance wearing an Azzedine Alaïa ribbed pink ruffled dress and hot-pink Pierre Hardy peep toes on the red carpet.

Baume & Mercier invited 950 guests to a spectacular garden party on the beach launching their new universe: Seaside Living in The Hamptons, with 75 tons of sand, 800 square metres of grass, and 7000 hours of work were needed to create the magical atmosphere.

The history of the Swiss Maison d\’Horlogerie was founded in 1830 in the Franches Montagnes with 1918 marking the association of William Baume, a visionary watchmaker, and Paul Mercier, lover of the arts. Their brilliant collaboration takes place during one of the most inspiring eras the world has known, the 1920\’s.

Red Carpet Arrivals:

Past ambassadors include Meg Ryan, Kim Basinger, Teri Hatcher and Evangeline Lilly.

You can visit their facebook page to keep updated!

Courtesy of Baume & Mercier

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Category: Glossy News, Lifestyle

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