Diane Kruger is the face of Jaeger-LeCoultre new Reverso Ultra Thin Lady Watch, launched at the Salon International de la Haute Horlogerie (SIHH) in Geneva that’s going on this week (January 18th 2011) with JÃ©rÃ´me Lambert, CEO of Jaeger-LeCoultre.
Diane is wearing a Phillip Lim tunic from the Holiday 2010 collection and black tapered pants with a braided black and gold headband that has created a relaxed and stylish look with a touch of whimsy.
Diane has been an ambassador for the Swiss Watch Company for the past three years, with Diane having had a long attachment to the brand, the first time being when her mother offered her a Reverso Watch for her 18th Birthday.Â During her visit, Diane shared:
“I feel more than honoured to celebrate the 80th anniversary of the Reverso. For my first at the SIHH, I was proud to reveal the new Grande Reverso Ultra Thin and I invite you to discover this new feminine Reverso”
How the Grande Reverso Lady Ultra Thin Came About:
80 years ago a legend was born: a watch with a case that could swivel to shelter the dial from impacts while revealing its personalised engraved back. Initially designed in 1931 for polo playing British colonial army officers, the Reverso soon became a watch icon that exercised its seductive appeal well beyond polo fields. From 1931, onwards, a feminine model adopted this Art Deco inspired swivel watch concept and paved the way for a whole world of aesthetic creativity, a universe in which watches became full-fledged pieces of jewellery.
In celebrating the 80th birthday of the Reverso, Jaeger-LeCoultre wished to salute femininity by unveiling a new expression of this emblematic watch: the Grande Reverso Lady Ultra Thin, an original timepiece expressing the very essence of the Reverso personality: a marriage of tradition and nobility, an alliance of style and elegance.
As an aside, Mad Men Actor Jon Hamm was also in attendance wearing the iconic Jaeger-LeCoulture Reverso 968 watch, also an Ambassador!!!
I love reading about the brand stories and how products come about, it makes it much more than just something to buy and wear!
Courtesy of Jaeger-LeCoultre
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