Last week I was one of a lucky bunch of beauty editors who were flown down to Melbourne for the day to have lunch with Pat Rafter for the launch of Dove Men+Care Skin Cleansing Range that he is the face and body of!
Held at the masculine restaurant Press Club owned by Masterchef Judge George Calombaris, we walked in to see Eddy McGuire and Steve Price having a boozy lunch and nearly snapped their necks as 12+ beauty editors filed through the restaurant to a private room.
First up I have to confirm that Pat Rafter is exactly as he appears to be, nice, humble, down to earth and ‘normal’ so it’s easy to understand why Dove chose him as the face of their new range and yes he is embarrassed to have a 30ft billboard towering above everyone in Melbourne with his half naked body on show!
He shared that he has copped a big ribbing from his tennis buddies asking him if he is ever going to promote anything with this clothes on, but we’re okay that he doesn’t!
He also shared that he loves being married and being a dad and that he is comfortable in his own skin which is what this campaign is all about.
This is the new TV Commercial featuring Pat, we were lucky enough to see a preview of Pat’s upcoming TVC featuring him singing in the shower, Pat kept his fingers over his eyes as it played, very funny!!!
The new Dove Men+Care range includes:
- Trio of Body and Face Washes
- Trio of Foaming Facial Cleansers
- Body & Face Bars (Pat said these were his favourite ’cause they were the easiest to use)
- Clean Dual Sided Shower Tool
- Trio of Anti-perspirant Deodorants in roll-on and aerosols.
The new Dove Men+Care skin cleansing range is available from mid February 2011 and priced from RRP: $4.99.
As we all filed back out the door two hours later, Eddie and Steve were still there, very glassy-eyed by this stage and twisted their necks back the other way!
Photography by my mate James Morgan, you can visit his website for more of his fabulous pics.
Your Pop Culture Gossip Girl