Samantha Harris is the face of Lovisa Hair & Jewellery Accessory chain store’s (45 stores to date) Spring/Summer 2011 campaign, seen here in this campaign photographed by Benn Wood, directed by Candice Agius and styled by Adam Nash.
I love the use of the peachy orange background and it’s a simple campaign well executed showcasing the on-trend accessories without trying too hard.
The newly formed label Lovisa was born from a desire to fill the void for high quality, fashion forward and directional pieces that are brilliantly affordable.
Head of Product, Andrea Haynes has experience buying for Miu Miu, Prada, and Marc Jacobs and working with Christian Louboutin and Jimmy Choo in China and South East Asia!
I haven’t heard of Lovisa but with 45 stores and price points ranging from $5 to $50 they are going head to head with Diva and a girl can never have too many accessories!!Â Visit their website for more: www.lovisa.com.au.
Your Pop Culture Gossip Girl
Category: Ad Campaigns