WWD reveals the first look at Benefit’s new B.right Radiant Skincare Range, and it looks good. Benefit Cosmetics founders Jean and Jane Ford say about the range:
“It leaves you so radiant, you\’ll need a dimmer switch,” cracked Jane, pointing out that the company is also using the phrase in its promotion of the line. Added Jean: “We believe there are customers still in search of skin care solutions that are approachable, affordable, easy to understand and an upgrade from mass, but not at a doctor-high-tech level. Our skin care strategy is a global initiative and we are firmly committed to maintaining our leadership in the makeup category. We can easily build incremental sales by selling a makeup customer one or two skin care products.”
We’ve got a launch event of the new range next week and sadly I’m unable to attend as I’ll be away, but I will provide all the details after that launch but thought you might like to have a sneak peek at what’s coming soon.Â I think there are about 10 products to the initial launch range and slated to hit Aussie counters May 11th.
I was hoping for a bit more girlieness in the packaging, but I like the clean lines to separate it from their other girlie goodies.
What do you think?
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