Giaan Rooney: Jockey Underwear Autumn/Winter 2011 Collection

| 11 February , 2011 | Reply

Giaan Rooney reprises her roll as brand ambassador for Jockey Underwear for their Autumn/Winter 2011 collection, photographed by Simon Upton and styled by David Bonney at a private residence in the Eastern Suburbs of Sydney.  As per her previous campaign, Giaan goes for the un-photoshopped look, the only retouching seen are product retouching because of shadows and lighting from being photographed outdoors.

The AW2011 Collection focuses on it’s signature styles, The Next Generation Brief and updating its vintage inspired Parisienne Styles that come in gorgeous feminine lace adding a touch of sophistication and a chic French look.  Giaan is wearing the new Parisienne Vintage Print in Rumba Red (Cami RRP $34.95 & Boyleg RRP $18.95) which are dropping into stores now. 

Also excitingly for the brand, after two years in the making the new “no panty line promise” Next Generation Brief offers the best in underwear innovation for perfect fit, comfort, and performance. With an advanced lightweight fabrication, the brief boasts stretch silicon ribbing on seam free legs to guarantee no ride up and an invisible finish every time. Silky smooth and with soft stretch the new brief is available in Bikini, Boyleg, Hi Cut & Full Brief, in pink, dusk and black and is also dropping into stores now.

I also have exclusive behind the scenes images to share with you:

This is Giaan’s third campaign for Jockey, you can see her previous campaigns here.

Courtesy of Jockey

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