First Look: Ruby Rose for Maybelline’s NEW Volum’ Express the Falsies Washable Mascara

| 16 February , 2011 | 1 Reply

Ruby Rose is the Aussie face (or eyelashes) of Maybelline New York’s NEW Volum’ Express the Falsies Washable Mascara for Australia and this is your first look at her awesome campaign with Maybelline New York’s unreal make up artist, who I just adore, Nigel Stanislaus, working his magic in the behind the scenes pics!  And we know Ruby is no fake!!! 🙂

The new mascara is a patented spoon brush with kera-fibre formula instantly building 8x more volume on your lashes without clumping.  It has a unique flexible wand that helps you lift and separate lashes to provide the look of 300% more lashes.

What do you think of Ruby’s new campaign?  I just love it! And how divine is the purple corset on Ruby?

You can check out Ruby’s Behind the Scene Video’s at Maybelline’s website, I think this mascara is on counters now, I have to double check for you.

Funnily enough, Ruby is currently in New York for New York Fashion Week, we saw her at G-Star Raw’s show on the weekend.

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Category: Ad Campaigns, Beauty

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