Aimee Mullins: New Global Ambassador for L’Oreal Paris

| 19 February , 2011 | Reply

Aimee Mullins, gifted athlete, model and talented actress who is characterised by her unique achievements as an incredible athelete and today L’Oreal Paris announces that she is joining their family of ambassadors.

“The L’Oreal Paris icons are among the most beautiful women in the world. I am very honored to be joining this family. The ‘Because I’m Worth It’ tagline means a lot to me. Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence,” says Aimee Mullins.

Aimee embodies perfectly the L’Oreal Paris woman. Sublime, charismatic, strong. Her life is extraordinary in all meanings possible,” says Cyril Chapuy, Global Brand President of L’Oreal Paris.


While attending Georgetown University on a full academic scholarship, Aimee embarked upon a stellar athletic career: she was the first woman with prosthetic legs to compete in top-level NCAA (National Collegiate Athletic Association) competitions.  She competed in the 1996 Paralympic Games in Atlanta in the 100- and 200-meter dashes, as well as the long jump, and set world records in all three events.

However, she did not stop there: she turned her focus to the world of fashion. In 1999, she became a muse to British fashion designer Alexander McQueen, and walked the runway in his London show using intricately carved wooden prosthetics.  This cultural milestone was recognized by many, and People magazine included her in their list of the “World’s 50 Most Beautiful People.”

She credits her unique body for her ability to develop a sense of personal beauty and glamour.  Her strength and determination were supported by an active imagination, one in which she claimed autonomy over her own identity, and indeed changed how the world would come to view her—as an entirely capable woman.

Aimee then took on the world of film where she was recognized for her performance in the film Cremaster 3 by acclaimed contemporary artist Matthew Barney in 2003, and she continues her film work with him in their current collaboration Ancient Evenings, an adaptation of the Norman Mailer novel, in which she stars as “Isis.”

Aimee has also been featured in numerous prestigious magazines all over the world such as Vogue, Harper’s Bazaar, W, Sports Illustrated, Life, Glamour and Elle.

She joins the L’Oreal Paris family of spokespeople which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangeline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Freida Pinto, Gwen Stefani and Kerry Washington.

What an inspiring story, I’m looking forward to seeing what products Aimee will be ambassador for.

Courtesy of L’Oreal

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