Kelly Osbourne: Material Girl Spring/Summer 2011 Ad Campaign

| 24 February , 2011 | 1 Reply

Kelly Osbourne’s Spring/Summer 2011 Material Girl Ad Campaign pics have been released, replacing Taylor Momsen, I have say she’s a really great fit for the brand.  Photographed by Brooke Nipar, the campaign takes us back to Madonna\’s roots in New York City\’s East Village as well as in a studio set inspired by the East Village of the 80s with chain link fences and historical images.

“I take so much of my style from Madonna in the \’80s and I really admire how Lola dresses and that she stays true to herself,” Kelly said. “It\’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it\’s high fashion but it is accessible to everyone at Macy\’s.”

Madonna and daughter Lola shared about the new campaign: “Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love.”

Behind the Scenes:

So what do you think?  Do you think Kelly is a much better fit and of course the clothes, what do you think of the new Spring/Summer collection?

Your Pop Culture Gossip Girl

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Category: Ad Campaigns, Fashion, Glossy News

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