New + Review: Rimmel London Lasting Finish 25 Hour Foundation

| 1 March , 2011 | 1 Reply

A foundation that lasts for 25 hours without any make-up discolouration or patches? Hmmm, that’s a big call but thanks to the sweltering heat and humidity during my testing phase recently, I wouldn’t have believed the tagline that Rimmel London was promoting with the heavenly Georgia May Jagger as the face of the product.

When Lasting Finish 25 Hour Foundation landed on my beauty desk, I became convinced this was more than smart marketing after testing the product through intense humidity in the home office with no air con in sweltering Sydney during our week long heatwave and on my recent trip to the Gold Coast where humidity is part and parcel of a tropical city and a day at Seaworld with the kids and lots of water activities … and I can guarantee you, it stayed on with no make up slippage.

Designed for the working woman who’s always on her feet, this magical foundation leaves the skin feeling energised, hydrated and fresh for over 25 hours. It features a revitalising mineral complex formula that re-energises overworked skin by moisturising it with an Aqua Primer ingredient. It gives flawless coverage and it feels incredibly lightweight on the skin. No heavy, layered and tight look.

It took me a while to figure out the quantity to use, but eventually I learn’t that I didn’t need much at all, it does its wonders with minimal application, too much is just not attractive because it’s hydrating it’s therefore hard to for the skin to soak it in and therefore flawless is no longer flawless.

One of my favourite beauty blogs and online buddy, Jane from British Beauty Blogger showed true beauty dedication leaving the foundation on for 27 hours, yes she slept in the foundation, she’s bigger and better than me in the beauty commitment category!!!

Jane shared the following on her blog and I couldn’t agree more:

“The foundation actually feels rather different to other foundations in that there is a very slightly waxy finish to it – you can definitely touch feel it on your skin. It evens out skin tone and gives a good glowy finish. My skin didn’t feel stifled in any way at all and the following morning I could still feel it was there with my fingers. It does live up to claims of lasting 25 hours and its ability to remain transfer resistant is impressive from the get-go. If you are ever planning an all-nighter, go for it…”

The only negative aspect that I can pick out is its lack of colour choices for Asian or Black skin tones. It predominantly caters to the Caucasian market, offering seven unique shades. Maybe that’s something Rimmel London can work on… otherwise double thumbs-up from me!

This is definitely a thumbs up from me too and the awesome news is the RIMMEL LASTING FINISH 25 HOUR FOUNDATION is only RRP$17.95 is available now from selected David Jones, Priceline, Kmart, Target, Big W, Coles stores and pharmacies nationally, for your nearest stockist call 1800 812 663.

Courtesy of Rimmel

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