Myer’s Autumn/Winter 2011 Fashion Show + Trends Breakdown + Video

| 2 March , 2011 | 3 Replies

Myer ambassadors Jennifer Hawkins, Kris Smith and Jessica Hart launched Myer\’s Autumn/Winter 2011 Collection last night in Melbourne, focusing on the three major trends for the cooler months.

More than 60 models showcased the key trends of Ladylike Chic, Urban Army and Country Club in a cinematic inspired catwalk show at the Royal Exhibition Building in Carlton Gardens.

Making their catwalk debut for Myer, iconic Melbourne label Arthur Galan AG opened the show with all three Myer ambassadors and 20 models showcasing the latest designs from the popular Aussie designer.

Following Arthur Galan AG, the show\’s leading Man, Vince Colosimo, set the scene, describing each trend before it hit the catwalk.

Urban Army: Resist the elements this winter in double-breasted jackets with brass buttons and military inspired details. Take a modern approach to military chic by accessorising with shearling lined boots and utilitarian style bags. For men, aviator inspired jackets are a must and combat colours such as black and khaki green.

Brands showcasing this trend included – Aurelio Costarella, Fernando Frisoni, Nicola Finetti, Manning Cartell, Blaq, Yeojin Bae, Wayne Cooper and Wayne by Wayne Cooper.


Country Club: Contrasting textures such as chunky knits and soft leathers create a sophisticated yet relaxed look for winter. Head into the great outdoors in country chic pieces like sweet floral dresses, layered vests and relaxed denim. Camel, stone and other muted tones are the order this season with leather, shearling and faux fur the must-have materials. For men, this look is preppy and polished with woolen blazers and chunky knits essential for a winter weekend getaway.

Brands showcasing this trend included – Tommy Hilfiger, Kate Sylvester, Nina Maya, Arabella Ramsey, Cue and T.L Wood.


Arguably the strongest trend for the season, Ladylike Chic was the final trend to hit the catwalk. All the elegance and sophistication of the 1950\’s is back this season with feminine silhouettes designed to flaunt and flatter the female figure. Skirts and dresses are voluminous and cinch in at the waist and look great with pretty cardigans and knits. Faux fur and lace give this look a modern twist. For men, this trend has been labeled “The Leading Man” and has a strong focus on tailored suiting, luxe fabrications and slim-line silhouettes.

Brands showcasing this trend included – Toni Maticevski, Basque, Politix, Leona Edmiston, Leona by Leona Edmiston, Dom Bagnato, Magdalena Velevska, Charlie Brown, Jayson Brunsdon, Ellery, Simona and Matthew Eager.

An avant-garde finale featuring Jennifer Hawkins, Jessica Hart and Kris Smith along with 10 female models and five male models captured the sophistication and elegance of the season.

Jen’s outfits at the show included: Opening in Arthur Galan AG; A sequin skirt and top by Yeojin Bae, followed by a striking custom-designed dress by Toni Maticevski. Jen also made an exit in a daring Charlie Brown skirt, bodysuit with faux fur vest. For the finale Jennifer wore a floor length black and white gown by Matthew Eager.

Jess also opened in Arthur Galan AG, then wore Manning Cartell, Wayne by Wayne Cooper, a custom-designed sequin skirt and top by Ellery and for the finale she wore Magdalena Velevska.

Kris Smith had four exits, Arthur Galan AG, Blaq, Politix and Hugo Boss.

Other stars of the show included Sara Groen, Jesinta Campbell and Shane Crawford who launched his range of children\’s apparel, Kiniki, at Myer late last week.

Just in, Myer have just uploaded video highlights from last night’s show:


And there you have it, the new trends to embrace this coming Autumn/Winter 2011 with Myer.  Don’t forget to check out my Red Carpet Arrivals and party post and my exclusive behind the scenes backstage beauty post!

Courtesy of Myer

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Comments (3)

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  1. Katie says:

    The models all look so unmotivated, like they are zombies. David Jones’ show killed this one.

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