Rihanna has just been named as the new spokesperson for skin care brand NIVEA and poses bare-skinned and fresh-faced, in a special campaign entitled “The 100 Years Skincare for Life,” to celebrate their 100 year anniversary.
The campaign is set to debut in May, and roll out with a series of celebratory events, pop-up stores and contests, which will also coincide with the launch of Rihanna\’s LOUD world tour for which NIVEA is a sponsor.
“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers,” says NIVEA board member, Markus Pinger. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.”
Rihanna is currently in Sydney for her concerts and was spotted shopping in Westfield in the Sydney CBD with a very long red wig, short skirt and high heels not attracting any attention whatsoever!!!
Her debut Reb\’l Fleur Fragrance also hit Australian counters on the weekend.
Courtesy of Nivea
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