Tiah Eckhardt: The Strand Arcade Autumn/Winter 2011 Campaign

| 3 March , 2011 | Reply

Finally, here is Tiah Eckhardt for The Strand Arcade’s Autumn/Winter 2011 campaign that we were lucky enough to have been invited to go behind the scenes on the photoshoot in November  last year and it just looks amazing!

Extending the “Alice in Wonderland” theme with the Autumn/Winter season inspired by “Alice Returns“, the photoshoot took place in a rundown Victorian-style home filled with quirky decorations envoking a 1920’s vibe.

Campaign developer Caroline Poiner says: “The influence for The Strand Arcade\’s campaigns has always been from Lewis Carroll because of the history of the centre. The whole concept was that Alice had come back through the looking glass, so really the idea of the set was that she left the room and 100 years later she\’s come back.”

The upcoming Autumn/Winter fashion trends sees opulence combined with graceful drama echoing a bygone era of decadence and indulgence. The campaign showcased the designs of some of Australia\’s hottest designers available at The Strand Arcade including Lisa Ho, Fleur Wood and Wayne Cooper. Also featured was a one off Alex Perry frock that was designed just two days prior specifically for the shoot.

Designer Jayson Brundson says of his collection at The Strand Arcade: “This season\’s collection embodies a modern lifestyle rooted in bohemian glamour whilst paying attention to colour, texture and proportion.”

Behind the Scenes video:

And very excitingly, to celebrate the launch of the AW 11 campaign The Strand Arcade is offering Strand Society members the chance to secure a $5,000 Alannah Hill wardrobe and a styling session with Miss Hill in her Strand Arcade store. The winner will also be treated to lunch with Alannah Hill at the centre\’s award winning Pendolino restaurant.

So I say get over to the Strand Arcade website and get Society Membering ladies!

Courtesy of Strand Arcade

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Category: Ad Campaigns, Fashion

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