Kate Winslet: Lancôme L’Absolu Nu Lipsticks Commercial + Campaign Image

| 9 March , 2011 | Reply

Lancôme has released its TV commercial and behind the scenes video and campaign featuring Kate Winslet, launching its l\’Absolu Nu lipsticks all photographed by Mario Testino.  In the video Kate shares:

“I do think that lipstick is the best friend of absolute feminity&and I also think there\’s something happening right now in the cosmetic industry, which is that we\’re seeing the big comeback of a great lipstick. L\’Absolu Nu is a soft, delicious stain. It\’s very, very sexy&very, very subtle.” –Kate Winslet

The lipstick is said to deliver “lip-caring” colour, within a delicate texture for a “nude lip” sensation. The formula features five patents, and harnesses the same Aura technology used in Lancôme\’s Teint Miracle foundation. It is said to both reproduce and enhance lips\’ natural radiance.   The lipstick formula also contains transparent pearls containing hints of beige and pink. They coat lips with an ultra-sheer film, allowing light to be abundantly diffused.  L\’Absolu Nu is available in 12 shades, divided into three shade families which correspond to the pigmentation diversity of natural lip colour shades. (Moody’s Report)


Behind the Scenes video:

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Category: Ad Campaigns, Beauty, Glossy News

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