“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to LancÃ´me”, says Youcef Nabi, President of LancÃ´me International.
This is a very important moment in LancÃ´me\’s history. Emma Watson is THE icon of her generation. She is followed by Millions of Facebook fans around the world& She will perfectly embody our brand with modernity and glamour.
Emma has been tweeting clues about her new role, first sharing: “A new venture is starting – what can it be? Follow my clues and you will see” and then came more tweets, which we’ve decoded.
I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on. References LancÃ´me’s symbol of a singular golden rose.
I’ll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more? Referencing renowned photographer Mario Testino who Emma has been lensed by numerous times.
Are you keeping pace? No? Don’t lose face, it’s not a race. We share our birthplace. Emma was born in Paris and lived there for the first few years of her life.
It’s a beauty house that wears a hat. French? Very, but this is no beret. Referring to the ‘little hat’ above the “o”.
This Pretty Woman was their latest recruit. Other great actresses have previously followed suit. The “Pretty Woman” is clearly Julia Roberts.
What a brilliant signing, can’t wait to see the ad campaign imagery.
Courtesy of Lancome
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