Estée Lauder Pure Colour Wild Violet 2011 Collection

| 14 March , 2011 | 1 Reply

Shitika Anand

Colours like plum, violet, purple and dark cherry scream out the words ‘Autumn‘. These energetic, warm and exotic shades are the new inspiration behind Estée Lauder’s new Wild Violet Pure Colour Collection with the divine Liu Wen as the face of the collection.

This pulsating collection of makeup and a sultry fragrance is the vision of Estée Lauder’s Creative Makeup Director Tom Pecheux for our Autumn/Winter season.

To kiss the balmy autumn weather, the lip shades come in four limited edition colours; Pure Color Long Lasting Lipstick in Wild Violet, Wild Coral, Wild Blossom and Wild Fire. This dynamic range has a satin finish and its Vitamin C aspect gives the extra moisture and shine to the lips.

To give your lips that extra gloss on a night out, the bustling hues of blazing red, fuchsia violet, fresh coral and brilliant pink lip gloss range comes into play. The new Pure Color Gelée in Electric Cherry, Electric Violet, Electric Pink and Electric Coral provide a sheer wet shine.

The muted neutral shades in the new Pure Color Five Color EyeShadow Palette in Wild Violet are well balanced with one powerful deep plum shade. The colours can be layered on for maximun intensity as well as subdued with the use of only the outer shades in the palette. Creating a dramatic Hollywood glamour look, this eyeshadow palette is requisite for a cocktail night out with the girls.

Saturate your eyes with two new shades of Pure Color EyeShadow in Untamed Violet and Sugar Cube to create an added eye drama.

Avoid the smudges with the Double Wear Stay-in-Place Eye Pencil in Untamed Violet to create the ultimate animated eyes. And of course, the eye pencil has a purple shimmer, that adds to the collection.

To attain a rich and smokey nail art, you would have to get your hands on the limited edition Pure Color Nail Lacquer in Storm. The charcoal grey shade gives an edgy look to the fingers and contains a long-lasting, chip-resistant technology.

Adding to the collection, a delicious fragrance, Wild Elixir, that has a first impression of mandarin, blue jasmine and wild gardenia. Its floral tones awaken the senses and lingers on with a sophisticated after tone. The bottom notes of musk and amberwood are responsible for the long-lasting impact on the skin.

The Wild Elixir fragrance comes in a 50ml (RRP$100) fuchsia, sleek bottle with a clear cubist cap, the notes include:

  • Top Notes: Mandarin, Marigold, Purple Freesia, Violet Leaves.
  • Middle Notes: Wild Gardenia, Pink Muguet, Blue Jasmine, Waterlily, Genet Flower.
  • Bottom Notes: Orris, Amberwood, Musk, Sandalwood.

Pure Color Lip Gelée collection, all shades RRP$40, Pure Color Long Lasting Lipstick, all shades RRP$45, Pure Color Five Color EyeShadow Palette in Wild Violet RRP$85, Pure Color EyeShadow in Sugar Cube and Untamed Violet RRP$40, Double Wear Stay-in-Place Eye Pencil in Untamed Violet RRP$38, Pure Color Nail Lacquer in Wild Storm RRP$38.

The Wild Violet Autumn 2011 collection will be available from March 27, 2011 for a limited time at Myer and David Jones stores, selected pharmacies, and online.  For your nearest stockist call 1800 061 326.

Courtesy of Estee Lauder


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