Taylor Swift, Rihanna, Selena Gomez & Adrian Grenier: UNICEF Celebrity Tap Project

| 14 March , 2011 | Reply

UNICEF Ambassador Selena Gomez, along with Adrian Grenier, Rihanna and Taylor Swift have joined together for the US Fund for UNICEF “Celebrity Tap” campaign to highlight to us the lack of access to safe, clean water for nearly 900 million children and adults across the globe.

The UNICEF Tap Project is a public service campaign that aims to draw attention to this serious issue and encourage the public to take action to reduce the numbers of children dying daily from waterborne illnesses, the second-highest cause of preventable childhood deaths in the world

The celebrity supporters have bottled their own tap water from their homes for a sweepstakes benefiting the UNICEF Tap Project. Supporters of the UNICEF Tap Project can enter to win a limited-edition “Celebrity Tap Pack,” a one-of-a-kind case of custom-made water bottles featuring tap water from the homes of each celebrity advocate, all the while raising vital funds for UNICEF’s clean water and sanitation programs.

“Celebrity involvement can highlight the value of safe, clean water, which most of us consume every day without thinking twice,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “It can galvanize the support needed to help children who are forced to gamble with their lives every time they take a drink of water. Every day more than 4,000 children die from water-related diseases.  Just one dollar provides 40 days of clean drinking water to a child in need.”

Watch the video about the Tap Project:

Supporters can enter to win the Celebrity Tap Pack with every $5 donation made through April 30, 2011 at 11:59:59 ET. All funds raised will support UNICEF’s clean water and sanitation programs in Togo, the Central African Republic and Vietnam. Supporters can learn more about the celebrities’ involvement with the campaign at www.uniceftapproject.org. Content featuring Robin Williams and Dwight Howard will be added to the website in the weeks ahead.

Also coming back for 2011 is Giorgio Armani Fragrances, the Armani fragrances will donate a dollar, up to $250,000, each time a user of Facebook declares that he or she “likes” the fragrances\’ Facebook page devoted to the Tap Project. Not sure if it’s only US residents but let’s like them anyway in case it’s not.

Since its inception in 2007, the UNICEF Tap Project has raised nearly $2.5 million in the United States and has helped provide clean water for millions of children globally.

I’d love to see a project like this locally, tap water is something we take for granted and it’s appalling to realise that nearly 900 million children and adults around the globe don’t have access to this basic necessity but hopefully this US project will raise awareness here as well.

Help however you can, for Australians, we can visit our local website to find out how we can help: www.unicef.org.au.

Courtesy of Unicef

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