Estée Lauder to Launch Idealist Even Skintone Products for Every Ethnicity

| 21 March , 2011 | Reply

Estée Lauder revealed this heavenly and mesmirising campaign image of Joan Smalls, Constance Jablonski and Liu Wen at fête at New York’s Center548 space last week to launch the Idealist Even Skintone Products for Every Ethnicity with the theme “Every Woman Can Be Beautiful.”

The new products address the number one skin concern cited by most woman worldwide, me included, pigmentation discolouration. The two new products Estée Lauder claims to address our pigmentation issues via a three-pronged approach meant to work for all skin tones with the Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator.

I’m not going to go into too much detail as I will wait until closer to our counter date and hopefully I can get some samples to trial as my pigmentation is my biggest concern. We won’t be seeing these products here until sometime in June.

Seen at the event were Estée Lauder Ambassadors; Liu Wen, Hilary Rhoda, Constance Jablonski, Carolyn Murphy and Joan Smalls.


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