Our favourite girl, Abbey Lee Kershaw is the star of Gucci’s latest fragrance campaign. Flora by Gucci was first launched in 1999 making Eau Fraiche the third scent in the range, following the success of Eau de Toilette and Eau de Parfum.
The stunning imagery shot by famed fashion photographers Inez & Vinoodh from the original Flora advertisement captures the real essence of the fragrance. A contemporary, sensual woman who isn’t embarrassed to flaunt her youthful romance.
In the campaign, Abbey is wearing an exclusively-designed Flora chiffon dress, and standing amidst thousands of white flowers.Â The video clip is shot by British director Chris Cunningham, where we see Abbey swaying to the original remix of Donna Summer’s I Feel Love taking command of the field of flowers.
The captivating images and video depict the energy of a woman inspired by times of Princess Grace of Monaco. Gucci’s creative director, Frida Giannini designed a silk scarf for the Princess in 1966, and she wanted to reignite the exuberance of a 21st century Gucci woman.
The fragrance is more appropriate for the Northern Hemisphere, as it highlights the Spring sensation with its citrus and floral notes.
More will be revealed about the fragrance when it releases in Australia on May 1, 2011 so for now, feast your eyes on the 2011 campaign and 2010 video.
Courtesy of Gucci
Your Pop Culture Gossip Girl