You know there’s nothing more than my love of bottle collaborations and Karl Lagerfeld and Diet Coke have come together again to create three iconic bottle designs for Summer 2011 and oh aren’t they just pretty and very Sassi?
Taking inspiration from the Diet Coke heroines- Bernadette, Eleanor and Irene with polka dots for Bernadette\’s romanticism,Â swirls for Eleanor\’s fashion forward stance and rock drama for Irene\’s persona.
Apparently the new advertising campaign will feature Coco Rocha (again), Heidi Mount and Jeneil Williams have also been lensed by the maestro.
The â€˜Diet Coke Limited Edition Collection by Karl Lagerfeld\’ bottles will be available individually or as a set in an exclusive stylish prism-shaped Collector\’s Box created by the designer. Launching this June in major supermarkets and department stores, assuming across the UK/Europe and probably at Colette.
Your Pop Culture Gossip Girl