Witchery has announced the launch of the 2011 White Shirt Campaign, with the aim of raising funds and awareness for the Ovarian Cancer Research Foundation (OCRF) with Pania Rose as the face of the campaign.
Also supporting their pledge to the campaign, celebrity chef Justin North, Olympic swimming legend Michael Klim and other leading celebrity talents will band together and use their star power to help fight for this worthy cause.
“Everyone at Witchery is passionate about contributing to this worthy cause” says Iain Nairn, Witchery CEO. “As always, we’re excited to work with madison magazine as well as in 2011 other OCRF partners and brand ambassadors to build upon the success of previous years. We look forward to ensuring that the 2011 White Shirt Campaign raises the profile of this dreadful disease, but significant vital research funds.”
The White Shirt collection is a specially crafted capsule collection available in Witchery stores across Australia and New Zealand and online at witchery.com.au. Made up of three shirts for men and seven shirts and a classic tote bag for women with 100% of the gross proceeds from the sale of the capsule collection going directly to the OCRF.
Witchery has also produced their signature Silver Gift collection to complement the White Shirt collection, donating five dollars from the sale of each piece directly to the OCRF, making the collection a beautiful gift to share.
On May 19th 2011, Australians will unite to show their commitment in the fight against this insidious disease with with the launch of the inaugural OCRF White Shirt Day, an annual event that will become synonymous with increasing public awareness of ovarian cancer.Â In Australia alone, one woman dies of ovarian cancer every ten hours due to late diagnosis. Since inception of the campaign, Witchery has raised over $2M.
The exclusive limited-edition collection will arrive in Witchery stores and on witchery.com.au from Thursday the 5th of May 2011.
Courtesy of Witchery
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