Cate Blanchett & SK-II Launch the ‘Clear For Life’ Global Water Project

| 1 April , 2011 | 4 Replies

Cate Blanchett and SK-II have launched a global water project called “Clear for Life.” Today, more than half of the world’s population lives in countries that suffer from water shortages with one in eight people having no access to clean, clear drinking water. This adds up to one billion people in the world today, and this number is expected to double in just 15 years.

The SK-II Clear for Life project was inspired by Global Ambassador, Cate Blanchett’s donation of 3 million litres of clear, purified drinking water to Asian communities in honor of SK-II’s 30th anniversary. For its inaugural year, the SK-II Clear for Life project has pledged a donation of 30 million litres of water through a partnership with Procter & Gamble’s Children’s Safe Drinking Water (CSDW) Program.

“Clear for life is an initiative to help people whose futures are being dominated by simple, basic problems. It helps the people in Asia who experience water shortages or are forced to consume contaminated water. Please share the word and tell your friends. Thank you for your support.” Cate Blanchett, Global SK-II Ambassador

Cate shared with some of her secrets and how she got involved with the program:

Tell us about how you got involved with Clear for Life.

Growing up in Australia, I\’ve always lived in drought areas, so dealing with a lack of water has been a concern of mine for a long time. Also, SK-II is a Japanese brand and with all that\’s going on in Japan right now, it\’s encouraging to lend support since it\’s so easy to feel despondent and hopeless in the face of a natural disaster.

What sun-shielding secrets do you have for protecting your complexion?

I moisturize with SK-II\’s Facial Treatment UV Protection SPF 25 and apply the Cellumination Cream every day. If I\’m going out in the sun, I\’ll use mineral sunscreen from ColorScience on top. I also love Invisible Zinc sunblock; it comes in a stick and I can put it on a key ring. It does what it says—it\’s completely invisible on your skin.

What\’s the best beauty tip you\’ve discovered on set?

It\’s very specific and odd. But Judi Dench taught me this amazing trick. She told me that if your hands get hot and vein-y, you should hold them up in the air for five minutes. It gets the blood flowing out of your hands, and it really works. I\’ve tried it!

What\’s been the toughest role on your skin?

I would say Benjamin Button because of all the prosthetic makeup I had to wear for so many long hours. For the deathbed scene, my character had to look 86 years old, so it required a lot of makeup and we only had ten days to shoot. It was a brutal time. I remember using a lot of SK-II Facial Treatment Masks. They\’re very gentle, almost medicinal, and very soothing if your skin is raw or really reactive.

What roles are you tackling next?

My partner and I run a theater company so we\’ll be doing a number of productions through the end of the year. I\’m also going to pop in and out of The Hobbit. I\’ll be back in Middle Earth to film a few scenes, hi-ho!

Just visit the SK-II Clear for Life website and click the  ‘Share The Word.’ For every ‘click to share’ on social media websites, SK-II will donate 1 litre of water to communities in need; no product purchase necessary.  You can also listen to Cate’s special message about the project on the site as well.

And if you want to read my extensive review on whether or not the SK-II Cellumination range works, got here, it’s an awesome review.

Courtesy of SK-II

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Comments (4)

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  1. Sassi Sam says:

    Thank you so much Madame Komi, that’s very kind of you to say so, I love hearing from my readers.

  2. Madame Komi says:

    I just love this blog and want to thank you for posting this. I have posted it on Facebook, on Twitter and on my own beauty blog You always have the best news and cutest stories. Makes me wish I were an Aussie!

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