Bonds Ambassadors Sarah Murdoch and Pat Rafter gave a preview of the new BONDS Invisitails underwear range amid a tableau of Invisitails clad dancers at L’Oreal Melbourne Fashion Festival and here we have the campaign and commercial for your viewing pleasure.
We see the glamboyant Sarah Murdoch and her Invisitail dancers paying homage to the old Hollywood dance spectaculars in a choreographed dance routine to Bom Bom Bom by Living Things.Â The dancers are aged between 23 to 46 representing the broad age range that the new underwear has been created for.
BONDS Ambassador Sarah Murdoch explains: “At BONDS we love to look after everyone and with Invisitails we are really focusing on women who have grown up with Bonds. It is the perfect time, with fashion trends all over the world recognising supermodels from the past, for BONDS to break through the age barrier by showcasing and celebrating women of many ages in the new Invisitails campaign and with our new Invisitails product”.
Invisitails are made from a unique microfibre fabric which makes them look and feel invisible under clothes. The microfibre inÂ Invisitails has a silky smooth feel which is designed to be comfortable and glide over skin so clothes won\’t stick to it. Invisitails have a laser-cut leg with a slim elastic seam that hugs the contours so they stay in place all day.
What do you think of the TVC?Â I think Sarah is so amazing!
Invisitails are available in soft colourful hues and basics in three styles: midi, hi-cut and full brief. Invisitails are available at leading department stores and specialty stores nationally now priced between RRP $15.95 to $17.95. For stockist information please call 1800 054 321 or visit www.bonds.com.au
Courtesy of Bonds
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