First Look: Fergie’s Second Avon Fragrance; Outspoken Intense

| 7 April , 2011 | 3 Replies

Yesterday (April 6th), Avon celebrated their 125th anniversary at Madison Square Garden in New York City with Fergie in attendance as the special guest. Fergie announced to over 5,000 avon reps that she will be launching her second Fragrance; Outspoken Intense.

As for the name? “It\’s about that intense feeling I get before going on stage,” she said. “That moment of adrenaline and being fearless. I\’m feeling very intense right now!”

The event also served as the premiere of Outspoken Intense\’s commercial, which shows Fergie spritzing herself with the fragrance before taking the stage.

“I wouldn\’t be here if it wasn\’t for all of you,” Fergie told the women. “All I can do is put my heart into it—you guys went out there and did all the work!”

Outspoken Intense follows on from Fergie’s first fragrance, Outspoken, which debuted in August 2010 and was the best selling fragrance launch in Avon history and the fragrance will be in Australia sometime in August.

This is the reveal of the ad campaign at the presentation:

via & Avon

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Category: Ad Campaigns, Fragrances, Glossy News

Comments (3)

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  1. Agnes says:

    As an Avon rep, I ordered some samples of this scent to try it out. I like to know whether or not I can recommend it to clients.
    I love everything about this fragrance.This perfume makes me feel feminine and pretty, yet confident.

  2. Sassi Sam says:

    Oh I’m so jealous, we have to wait until August before it arrives in Australia …

  3. Sarah says:

    Already smelt this on a tester sample and it’s fab!!! Outspoken (original) is one of my very favourite fragrances ever and the sequel does not disappoint at all. Can’t wait to get a full size bottle! Nice to see it being mentioned before the launch.

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