Yesterday (April 6th), Avon celebrated their 125th anniversary at Madison Square Garden in New York City with Fergie in attendance as the special guest. Fergie announced to over 5,000 avon reps that she will be launching her second Fragrance; Outspoken Intense.
As for the name? “It\’s about that intense feeling I get before going on stage,” she said. “That moment of adrenaline and being fearless. I\’m feeling very intense right now!”
The event also served as the premiere of Outspoken Intense\’s commercial, which shows Fergie spritzing herself with the fragrance before taking the stage.
“I wouldn\’t be here if it wasn\’t for all of you,” Fergie told the women. “All I can do is put my heart into itâ€”you guys went out there and did all the work!”
Outspoken Intense follows on from Fergie’s first fragrance, Outspoken, which debuted in August 2010 and was the best selling fragrance launch in Avon history and the fragrance will be in Australia sometime in August.
This is the reveal of the ad campaign at the presentation:
via & Avon
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