Every girl dreams of owning a piece of cloth that reminds you of life’s little luxuries. Be it a silk scarf, a trench coat or a classic LBD.
For Sydney girl, Rebecca McGeoch, luxury lies in the fine yarn and soft quality of cashmere. The young, self-confessed cashmere lover is the head designer and founder of luxurious knitwear label, Gasparre Cashmere.
The lightbulb moment for Rebecca happened when she was on her honeymoon in Egypt and she couldn’t get enough of her cashmere wrap. Her creative mind decided to fill the gigantic gap in the market and start an exclusive cashmere knitwear label.
Leading a natural lifestyle in Australia while maintaining the sophistication of her Italian background, Rebecca’s designs are contemporary, stylish and effortless.
Here’s a quick insight into what pokes Rebecca’s creative bug.
Tell us a little bit about your background?
My father\’s family is from Southern Italy and as a child we would visit once a year. It was here that I first became aware of the significance of little luxuries and that elegance can virtually be a way of life.Â I fell in love with Italian boutique shopping culture that is always about unique experiences.
What is it about Italy that inspired you the most?
The world of old classic buildings, wooden interiors and the special attention to small details such as the tissue paper used to wrap garments and the gentle spray of perfume in the bag. There\’s something a tad frivolous but very special about experiences like that and I think that has been a huge inspiration to start my own cashmere label.
And what about your current home, Australia? What’s inspires you here?
What inspires me about Australian culture is almost entirely the opposite to that of Italy. Here we are able to enjoy a much more relaxed lifestyle, there is something about the fresh air and broad outdoors that lends itself to a healthy and natural way of life.
What should we know about looking after our cashmere?
People often dismiss cashmere as high maintenance, but in reality it’s a durable fibre that holds its shape and can be worn for years. I often wash my cashmere garments in the machine on a gentle cycle, it is easily cleaned and maintained.
I tend to think that cashmere is one of the more misunderstood fibres in fashion today. Cashmere is also great in a climate such as ours because it has the trans-seasonal properties of keeping you warm in winter and cool in summer.
Do you think there is a demand for cashmere in Australia?
I think Australian women are becoming increasingly savvy and getting tired of passing trends. I strive to design investment pieces that will be enduring (both in terms of style and physical durability), delivering to my customers those private little luxuries that are accentuated by cashmere. As such I definitely think there is a strong market in Australia for this type of product.
Rebecca’s first winter collection was sold out in boutiques across Australia, clearly defining her success. The campaign imagery was shot by Madison Magazine’s resident photographer, Lindy Goodwin, in a beautiful private residence in Hunters Hill featuring one ofÂ Sassi’s favourite models,Â Annika Kaban.