Dita Von Teese partners with Aussie Brand to launch her own Global Fashion Empire

| 13 April , 2011 | 1 Reply

Australian brand development agency, lime door brands has signed a global deal with international burlesque star and fashion icon Dita Von Teese to be co-owners of a number of brands together.

Dita is already an ambassador for a number of brands, but is excited to be playing such a large role in the launch of her own apparel and intimates ranges, where she will collaborate on creative elements and design.

The first offering with Von Teese will be a line of lingerie and associated undergarments. The collection — with sizes ranging from extra-small to plus-sizes, and bras up to an E-cup — will offer a touch of glamour to women of all sizes and shapes.

Dita Von Teese said, “I love lingerie that fits well and is also beautiful, bringing function together with glamour and sensuality. I am especially excited to be designing lingerie with a vast sizing range so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that suits their body type. Indulging in elegant lingerie isn’t about the seduction of another person, it’s about seducing yourself first and embracing womanhood and femininity.”

Lime door brands’ Chief Executive Officer, Michele Hamdorf anticipates that the product offering will be extended in time, with the introduction of a dress range and other categories. After its introduction into Australia later this year, plans are already afoot for an immediate expansion into international markets — starting with the UK in 2012.

“This is an exciting opportunity,” Dita said. “I’m delighted to be in the process of creating both a line of retro-glamorous clothing and lingerie in a new partnership with Australian company lime door brands.”

How appropriate and exciting for Australia and Dita … seems to have a soft spot for Australia, she also has a collaboration with Wheels & Doll Baby.

Courtesy of Lime Door Brands

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