Last week I was honoured to be invited to the 2011 Australian Triumph Inspiration Awards Final held at David Jones’ Elizabeth Street flagship store where nine finalists from three prestigious Australian design colleges showcased their lingerie designs all relating to the theme â€˜125 years of celebrating women\’.
Finalists competing in the Triumph Inspiration Awards were tasked with designing a lingerie showpiece using all their creativity and imagination.Â Some pieces were theatrical, others avante garde.Â One thing they were not is ordinary and OMG, I cannot begin to describe how inspiring some of these up and coming designers are, the thought that went into their designs just blew my mind.
Joanna’s showpiece “Anatomised Beauty“, was deemed to be the most inspirational of the showpieces by a well respected judging panel including David Bush General Manager of womenswear for David Jones, Talulah designer and founder Kelli Wharton, fashion commentator Melissa Hoyer and Triumph\’s Head of Sales and Marketing Karen Ashley.
I asked Melissa Hoyer why they chose Joanna’s design, to me it was tough, they were all so good and the thought they put into their designs, the stories, I can’t begin to tell you how inspiring they were:
“The thought process and the make of Joanna\’s design was very impressive indeed.
It had a good strong solid story behind its creation, but more importantly, the execution, the make and detailing was fresh, modern and first rate.” said Melissa.
On winning the Australian National Final Joanna said: â€˜I\’m so excited to have won this award amongst such strong competition.Â Travelling to Berlin for the international final is such an amazing opportunity for someone starting out in their fashion design career â€“ I can\’t wait to see the other entries at the international show\’.
Joanna’s design concept took approximately four weeks to complete, the bodice itself took three days as it was hand sewn and hand molded and full production took a week.
Joanna will head over to Berlin to compete in the International Competition where she will compete against 37 other finalists from around the world … you may remember, I posted Helena Christensen posing in the final designs last year.
Taking out second place was Whitehouse student Madalaine Blyth and her showpiece â€˜Maker. Mother. Goddess\’Â and third place went to RMIT student â€“ Anna McLaren and her showpiece â€˜Suggested\’.
About the Triumph Inspiration Awards
The Triumph Inspiration Award was inaugurated in 2008 as a lingerie design competition for students from prestigious design colleges around the world.Â The competition has a different theme every year and asks students to interpret that theme with a creative lingerie showpiece.Â There is no boundary to how creative the students can be and they are not to be concerned with the commercial viability of the design.
The international final is judged by leaders in the field of fashion.Â Past judges have included Helena Christensen, Rankin, Matthew Williamson, Hilary Swank, Franca Sozzani and Karen Mok.
This year the final is being held in Berlin in July to coincide with Triumph’s 125th year anniversary.Â The prize for the international winner is 15,000 euro’s and the chance to work with a Hong Kong based design team on an internship where their showpiece is converted into a commercial piece that is put into a limited edition production run and sold in Triumph stores worldwide.
I encourage you to view the rest of the Australian designs, the girls are so inspiring and majority of the designs have been hand made.Â I’ll let you know when the public voting occurs, hopefully Helena will model this year’s designs as well.
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