ANTM girls Amanda Ware and Alice Burdeau are ‘unrecognisable’ in Goldwell’s first TV campaign.Â Photographed by Nicole Bentley the new “Goldwell Colour Campaign” was launched back in 2009 as “Colour Changes Everything” but the new message and direction introduces the brand as a leader in the professional hair colour category with the key message being “Don’t try this at home, best colour results only happen in a professional salon.”
The girls “whip their hair” during the TV spot sporting four different hair colours to support the campaign; we see Amanda as a blonde and brunette, and Alice as copper and red.
You can also win a year’s worth of free hairdressing, the competition runs until July 31st, but the press release hasn’t given the info on where to enter and they spelt Amanda Ware as Amanda Warne … sloppy!Â But being the good little gossip girl I am, you can find details about the competition at their website.
Watch the girls ‘whip their hair’ hair in the commercial:
Courtesy of Goldwell
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