Anja Rubik: DKNY Fragrance Launch, Sephora Times Square, New York

| 26 April , 2011 | Reply

On Easter Friday (April 22nd), Anja Rubik and her fiance Sasha Knezevic held up traffic at Sephora, Times Square in New York City to launch the new DKNY Original Fragrance for which they are the faces of said fragrance campaign.

As Modelinia shared, they arrived in a back of a taxi cab, (which is featured in their campaign images that I have posted here), both jumping on top of said Taxi to an audience of paparazzi and passersby re-enacting the romantically styled campaign kissing on top of the cab. Anja shared of the event:

“I had the original poster on my wall,” said Anja, “so when this project came out, it was like a little girl\’s dream come true, especially since we were doing it together, we didn\’t have to fake it.”

“It\’s really fantastic – doing this in Times Square,” said Sasha. “Such a normal day on the job. It feels incredible [to kiss on the roof of a cab;] we need to do it more often. My family is visiting for the first time, so they got the chance to see it. Of course we\’ll pretend this is how every day is!” also were on the scene and got this little video of Anja & Sasha:

We are big fans of the new fragrance in the Sassi Sam office, check out our review here.

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Category: Beauty, Events, Fragrances

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